Food

How to promote a new menu item at your Indian restaurant 

Switching up your menu can be an exciting addition to your existing variety and an appealing change for your clientele. It can also be a great way to keep your existing clientele and draw in new customers. However, the real challenge is marketing those new additions. Here are ways to market your latest additions and make the crowd wild.

Make your menu Instagrammable

Indian food is loved by many worldwide because of its beautiful harmony of flavors and colors. If your food looks as good as it tastes, enhance its visual appeal and make it Instagram-worthy. By designing your new menu item to be visually appealing, you can achieve higher engagement and pique the interest of your audience.

Play around with colors and styles by experimenting with vibrant and aesthetic garnishes, and try out different and unique plating styles that can add to the overall aesthetic appeal. While making your food look more internet-worthy, make sure it is discoverable, too. Use relevant hashtags to appear in Instagram hashtag searches to boost reach and visibility.

Leverage social media marketing

Social media is, without a doubt, the platform where all businesses flock to market their businesses. With its aesthetics, visual appeal, and reach, it is the platform you should incorporate into your marketing plan. Use IGTV reels to announce the menu additions and use creative ways.

You can make an interactive reel that customers enjoy while exploring your additions. Even carousel posts can get the attention you desire and focus on using high-resolution pictures and videos. You can go one step further and show the on-ground realities of the menu development process, like behind-the-scenes content, food prep, brainstorming process, etc.

Introduce your menu through flyers

While SMM may be the best way to reach new customers, a more traditional market approach may be best for reaching your existing audience. Print media, especially flyers, can be a good way to tap into your existing clientele and encourage them to try the new additions.

Design eye-catching flyers that make your additions look mouth-watering and hard to resist. Take inspiration from PosterMyWall’s restaurant flyer templates. If something catches your eye, use it as is or add your creative flair to make it as authentic as your food.

Once you have a solid flyer ready to go, place it in high-traffic areas to ensure it reaches the maximum number of people. Start by distributing the flyer to your existing customers who visit the restaurant.

You can also distribute the flyers in the food courts of nearby malls, ask local newspaper agencies to add them to their newspaper stacks and invite your friends and family to hand them out to their social circle. Include mouth-watering, high-quality images of your food to help new customers understand what to expect from the new menu. Many may not have tried Indian food before.

Update your website

A website is a given in today’s world; hopefully, you have one, too. Reflecting on the changes on your menu on your website is crucial to providing customers with a seamless experience with your restaurant.

Offer high-value customer service to your clientele by featuring menu additions on the home page and adding a banner for them throughout the website. You can also designate a section for seasonal or new menu items, making your website and menu dynamic and enticing.

Lastly, user experience is key to a seamless experience with your website, so make sure it is mobile-friendly. Doing so will help ensure that your high-quality food photos don’t get jittery and distorted for customers who may check out your website from their phones.

Collaborate with local influencers

Your menu and restaurant may need some help getting their fair due of attention, and Influencer marketing can help you achieve that. Influencers are the reigning rulers of the digital world, and there is no way you can make a bank without them.

Look for local food bloggers and influencers fairly new to the business but have a good following, around 2,500-25,000. Mainstream influencers will cost you a lot, and their content may seem like it’s being ignored.

By opting for micro-influencers, you can be assured that the content will gain attention and have a good retention and response rate. Offer these influencers a discount code for their followers for the additions and offer the influencers free tasting of your new items to enable them to offer their following an authentic review.

Ultimately, it all boils down to how good your new additions are. Anyone who eats Indian food knows its variety of flavors and textures, so focus on providing your clientele with the most authentic Indian food experience. The food will do the rest of the heavy lifting for you. Happy promotions!

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