The good news is that you don’t need to have a huge fan following to get verified on Instagram. Anyone who fulfills Instagram’s verification criteria may apply for the Instagram verified badge. However, there may still be some obstacles preventing you from obtaining Instagram account verification. Let’s take a closer look at what some of these problems could be.
Nothing beats having a verified account on Instagram. The little blue Instagram verified badge symbolizes authenticity and notability. Verification comes with a host of advantages like increasing your follower count, thereby increasing your brand visibility. It also helps to distinguish your business or personal account apart from fanor parody accounts that could steal some of your unsuspecting potential followers.
The good news is that you don’t need to have a huge fan following to get verified on Instagram. Anyone who fulfills Instagram’s verification criteria may apply for the Instagram verified badge. However, there may still be some obstacles preventing you from obtaining Instagram account verification. Let’s take a closer look at what some of these problems could be.
Five reasons you are not getting verified on Instagram:
- Private account
Instagram makes it clear in its guidelines that private accounts cannot get verified. If you are putting in a request to be verified, you need to first make sure that your personal or business page is a public account. Moreover, a public account also helps you gain more traction and followers than a private account.
- Incomplete details
The guidelines also state that certain details of the profile have to be complete before you can put in a verification request. These details include a complete bio, a profile picture, and at least one post from your Instagram account. However, the more posts and engagement, the better — you also need to show that your account is active.
- Lack of notability
One of the most important criteria that an Instagram account needs to fulfill for verification is notability. This means that the account holder has to either be a famous and influential person or a brand/business that has been featured in news articles and has a high search volume. So, you would need to provide instances where you or your brand has been featured in reputed media publications. This step can make Instagram verification for entrepreneurs who are still growing their brand quite tricky, but a reputed PR agency could help in this regard.
- Not a unique account
Only one account per person or per business can put in a request for an Instagram account verification. Therefore, you need to make sure that your request is unique and that your brand doesn’t have another account also sending in verification requests. No duplicate requests will be entertained. The only exception to this rule is for brand accounts in multiple languages. For instance, if a brand has two accounts — one in English and another in a regional language — then both of them can apply for verification.
- Inauthentic posts
Instagram verification serves as a badge of authenticity. Therefore, when Instagram reviews the requests, only genuine accounts with unique and original posts are considered for verification. Profiles that showcase only motivational quotes and social media forwards or parody other accounts do not usually get verified by Instagram.
How to boost your chances of getting verified on Instagram
There are a number of routes that you may take to get verified on Instagram. The first, of course, is that you stick very closely to the guidelines provided by the platform and hope for the best. However, if a person or some agency tells you that you can buy an Instagram verification badge, it’s better to keep your distance from them. They may be a scammer or a fraud agency since Instagram doesn’t allow users to pay for verification and buy the badge directly.
However, what you could do is contact a professional digital PR agency that offers Instagram verification services. Such agencies have years of experience, expertise, and the necessary connections to get their clients verified.
The coveted verification badge could make a big difference to your social media game by increasing audience trust in your business or personal brand. Instagram verification can also help prevent malicious accounts from trying to scam people using your name or that of your business.
Furthermore, verification helps to give your business an edge over your competitors, as your target audience is more likely to pick the account with a blue tick when given a choice. So, get in touch with an agency of repute to get Instagram account verification and see your brand take off!
